Bamba, the ever-present packaged peanut butter flavored snack that is the most popular nosh for kids in Israel, will start to appear in a few weeks in an adult version with a halvah filling.The Osem company, which launched the original Bamba as a cheese-flavored snack in 1963, quickly changed the flavor to peanut butter in 1964 after a focus group of children in Holon expressed a strong preference for the peanut flavor.
Now, after becoming an integral part of Israeli culture, and nourishing two generations of Israelis, Osem is launching a halvah-filled version to appeal to adult tastes. It will join a nougat version which debuted two years ago in honor of Israel's 60th birthday.
Bamba and the Bamba baby are so much a part of the Israeli culture that Osem created a tongue-in-cheek historical retrospective that places the Bamba baby at the center of all major events since the founding of the state in 1948. Click below to see it.
Bamba and the Bamba baby are so much a part of the Israeli culture that Osem created a tongue-in-cheek historical retrospective that places the Bamba baby at the center of all major events since the founding of the state in 1948. Click below to see it.
Posts
God bless Israel
ReplyDeletelafsar is your gateway to the best sites on the internet, see the daily world news
ReplyDelete