Most people who have visited Israel know that, despite State Department warnings and some impressions conveyed by the media, Israel is in many ways safer than New York.
But what's the best way to communicate this to the world?
An Israeli reality TV show, The Ambassador, similar to Donald Trump's The Apprentice, had teams competing in various tasks to portray Israel in a positive light, leading to selection of one of the participants as an "ambassador" of Israeli public relations.
One of the tasks was to film an upbeat, funny TV spot showing Israel's light side. The video below is the result. Enjoy!
This one is cute!
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