The Mamilla Mall just outside of the walls of Jerusalem's Old City is more than an upscale shopping destination. It's also become somewhat of a performance venue.
Melabev is the leader in Alzheimer's care in Israel. Professionals and volunteers in Melabev's day care centers in Jerusalem and Beit Shemesh conduct activities to enhance the quality of life, restore dignity and stimulate the remaining cognitive and memory skills of the participants. Some 600 families currently benefit from Melabev.
On October 3, 2013, hundreds of shoppers at Jerusalem's Mamila Mall were surprised by a Flashmob of the Ramatayim Men's Choir, directed by Richard Shavei Tzion,
This Flashmob created awareness of Melabev and its 10th Annual Walkathon - Walking for Alzheimer's Care - in memory of Rachel Wasserman, z"l. www.walk4alz.com
(A SPECIAL NOTE FOR NEW EMAIL SUBSCRIBERS: THE VIDEO MAY NOT BE VIEWABLE DIRECTLY FROM THE EMAIL THAT YOU GET EACH DAY ON SOME COMPUTERS AND TABLETS. YOU MUST CLICK ON THE TITLE AT THE TOP OF THE EMAIL TO REACH THE JEWISH HUMOR CENTRAL WEBSITE, FROM WHICH YOU CLICK ON THE PLAY BUTTON IN THE VIDEO IMAGE TO START THE VIDEO.)
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