What London Residents Think When They First Hear the Word "Jew"

From London comes a social experiment reported on this week by the Jewish News, Britain's biggest Jewish newspaper.

It's a word association game, a device that has long been used by psychologists to reveal a person’s true feelings. 

The Israel Advocacy Movement used this tried and tested formula to discover what shoppers at Brent Cross thought when they heard the words Peter Andre and Katie Price (popular singers in Britain) to hipsters, Hindus, pizza…. And Jews.

The responses were mixed to say the least, with the first respondent having to ask a friend, before blurting out ‘money’.

Then ensued a steady stream of predictable stereotypes such as money, gold and Israel, in addition to ‘Holocaust’ and Hitler.

Others resorted to more ‘out-the-box’ responses, such as ‘Jesus’, Christians, ‘really got f****d up’, Ancient, ‘been in the country and in the world for a long time’.

The Israel Advocacy Movement seeks to counter hostility to Israel in Britain by training groups of volunteers and providing them with promotional material at the street level.

Although not all of the spontaneous responses to the question were negative, those that were reveal that the IAM has their work cut out for them.

Enjoy!

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