The Secret Behind Kosher for Passover Coca-Cola

McGill University professor of chemistry Dr. Joe Schwarcz takes us back to the 1930s when Rabbi Tobias Geffen, Chief Rabbi of Atlanta, worked with the Coca-Cola Company to make the popular drink Kosher for Passover.

Invented in the 1800s by Atlanta pharmacist John Pemberton as a health tonic and pain killer to replace the morphine that he was addicted to, it originally included an extract of coca leaves and cola nuts. The formula for the drink was always a well-kept secret, but the company didn't want to lose the Jewish market which was expressing concern about its kosher status year-round and especially for Passover.

So they asked for the participation of Rabbi Geffen and the rest is history, as Dr. Schwarcz explains in this video.

Enjoy!


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