To celebrate Israel's 70th Independence Day, Koolulam invited 12,000 people who hadn't met before to sing together in a special event with the artist Shlomi Shabat, accompanied by the Jerusalem Street Orchestra, in collaboration with the Office of the President, the Ministry for Social Equality, and the Tel Aviv-Yafo Municipality.
As Renee Ghert-Zand wrote in The Times of Israel,
Koolulam’s popularity has soared since it kicked off in Tel Aviv in April 2017, with Israelis jumping at the opportunity to come together with thousands of strangers — to sing.In that spirit, let's all join in singing Al Kol Eleh to wish a very happy 70th birthday to the State of Israel.
The NIS 40 ($11.50) tickets for recent Koolulam events have sold out in mere minutes. In under an hour, participants learn a three-part arrangement of a Hebrew or English song, and then perform it for a video to be shared on social media. Views of the videos reach into the hundreds of thousands, and millions in some cases.
When they conceived of the initiative, Koolulam’s three founders, Ben Yefet, Michal Shahaf Shneiderman, and Or Taicher, were aiming for that feeling of connection between strangers.
Shneiderman, 33, takes credit for the initiative’s catchy name. It’s a multiple play on the English word “cool,” the Hebrew word “kulam” (everyone), the Hebrew word “kol” (voice), and “kululu,” the ululation sound of joy some Israelis of North African and Middle Eastern descent make at happy occasions like bar mitzvahs and weddings.
“Basically, the gist of it is that we should all be happy together,” Shneiderman said.
A SPECIAL NOTE FOR NEW EMAIL SUBSCRIBERS: THE VIDEO MAY NOT BE VIEWABLE DIRECTLY FROM THE EMAIL THAT YOU GET EACH DAY ON SOME COMPUTERS AND TABLETS. YOU MUST CLICK ON THE TITLE AT THE TOP OF THE EMAIL TO REACH THE JEWISH HUMOR CENTRAL WEBSITE, FROM WHICH YOU CLICK ON THE PLAY BUTTON IN THE VIDEO IMAGE TO START THE VIDEO.
Felicitations. In French that means congratulations.
ReplyDeleteYour videos celebrating Israeli Day have been outstanding.
This one brought tears to my eyes. Todah Al.
Fills my heart with joy!!!
ReplyDeleteBeautiful!! I am so glad that I was Oleh Laaretz and have been living in the holy city of Jerusalem almost 20 years. Indeed most of my children, grandchildren, and greatgrandchidren are here in Israel.
ReplyDeleteHappy Birthday to my precious, holy and beautiful homeland. Am Yisrael Chai
ReplyDeleteLechaim to Eretz Israel!
ReplyDeleteSo joyfully moving. Thank you for sharing.
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