Jerry Seinfeld Tells How to Write a Joke

One of Jerry Seinfeld's popular stand-up comedy jokes is about the invention and marketing of the Pop Tart by the Kellogg company. It took him two years to complete writing the joke.

In an interview posted by The New York Times, Jerry revealed the process that resulted in creation of the joke, and discussed the long time involved from the conception of the joke through multiple rewrites in longhand on a yellow pad.

It's a fascinating insight into the effort involved in crafting a joke that will produce laughs. If you haven't heard the joke, we're posting a clip of its delivery below the interview video.

Enjoy!

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