The Impossible Burger Goes Mainstream

Last June we reported on the Orthodox Union's kosher certification of the Impossible Burger, the closest approximation of a real beef burger ever. 

Until now it has been a niche product, available only in a limited number of kosher and non-kosher restaurants. Every month more restaurants are adding it to their menus.

The product is really going mainstream with yesterday's announcement (not an April Fool joke) in the media that Burger King is adding Impossible Whoppers to their menu in their St. Louis locations, with plans to take it nationwide later this year. White Castle is already offering Impossible sliders in their locations.

So why is the Orthodox Union (OU) certifying this vegetarian burger if you can't get it in kosher restaurants? Well, you can in a few restaurants scattered around the U.S., but the big news is that Impossible Foods is planning to distribute their patties with a new improved recipe to supermarkets later this year. 

Right now it's available in five restaurants in Teaneck, NJ, and three in Manhattan. Impossible Foods includes a search field on its website so you can search for one in your area. 

In this video, Danielle Renov, a food blogger at PeasLovenCarrots, joins with the OU in cooking up an Impossible Cheeseburger.  Enjoy!

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