A native of California, Alpert is the son of Tillie (née Goldberg) and Louis Leib Alpert. His parents were Jewish immigrants to the U.S. from Radomyshl (in present-day Ukraine) and Romania. Alpert's philanthropic donations include the Louis and Tillie Alpert Music Center in Jerusalem, which brings together both Arab and Jewish Students.
At age 86, Alpert is still performing. He has a concert scheduled in San Antonio, Texas on June 7, 2022.
During
a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band
while attending a bullfight.
Following the experience, Alpert recalled that he was inspired to find a
way to express musically what he felt while watching the wild responses
of the crowd, and hearing the brass musicians introducing each new
event with rousing fanfare. Alpert adapted the trumpet style to the
tune, mixed in crowd cheers and other noises for ambience, and renamed
the song "The Lonely Bull". In the US, "The Lonely Bull" was a hit in
1962, peaking at #6 on the Hot 100.
Originally the Tijuana Brass was just Alpert overdubbing his own trumpet, slightly out of sync. By the end of 1964, because of a growing demand for live appearances by the Tijuana Brass, Alpert auditioned and hired a team of crack session men.
The band debuted in 1965, and became one of the highest-paid acts then performing, having put together a complete revue that included choreographed moves and comic routines written by Bill ("José Jiménez") Dana.
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